Friday, July 14, 2006

JFM Concepts Launches VDP Web Complete™ Marketing System

JFM Concepts, leading experts in variable data marketing, combine the power of variable data printing, direct mail, unique URLs, personalized web pages, permission based marketing, real time email alerts, and detailed reporting in VDP Complete™, a combination of their two best selling products -- VDP Mail™ and VDP Web™. VDP Complete clears the most difficult hurdles of executing variable data marketing programs.


Delray Beach, FL (PRWEB) June 7, 2006 -- JFM Concepts has announced the launch of VDP Complete™. VDP Complete is a turn key marketing system that includes two powerful applications -- VDP Mail™ and VDP Web™. VDP Complete clears the most difficult hurdles of executing variable data marketing programs. The fundamental difference between this system and other products available on the market is that JFM Concepts handles all aspects of a marketing campaign for one all-inclusive price. Initial analysis, list acquisition, mail and web design, hosting, opt-in marketing, and detailed reporting through an online interface are all part of the package. They do not refer clients to third party providers, handling the entire process from start to finish. The system is ideal for small businesses or sales and marketing departments who simply do not have the time to manage another process.

VDP Mail is a proprietary marketing methodology that includes an in depth analysis of existing client information. This is used as a basis for determining list acquisition requirements and the campaign design. VDP Mail allows companies to rapidly implement a cohesive brand building, sales and marketing campaign.

VDP Web, the back end support of VDP Complete, provides the ability to capture "soft leads" from web visits. Detailed reporting tools capture the identity of web visitors even if they do not call or submit their information. Robust functionality eases the process of opt-in marketing by using pre-populated forms. This allows customers to opt-in without typing their information resulting in increased response rates and fewer errors. VDP Web can be executed as a stand alone product to add unique URL’s, personalized web pages and opt-in marketing to any program, printed or electronic.

JFM Concepts LLC

VDP Web Complete Available for Printers in Marketing Partnership Program

VDP Complete, the turn key, all inclusive marketing system that combines the power of detailed analysis, variable data printing direct mail, unique URLs, personalized web pages, permission based marketing, and real time email alerts, is now available to all printers in a partnership program. VDP Complete, which includes both VDP Mail and VDP Web, is the easy solution for printers who want to offer their customers full marketing services without adding infrastructure and overhead.


Delray Beach, FL (PRWEB) July 11, 2006 -- After a successful pilot, the VDP Complete™ Printing Partnership Program is now available nationwide to bring variable data printing capabilities that feature multiple runs, unique web addresses (URL’s) and personalized landing pages to any printer or marketing firm. The program includes both VDP Mail™ and VDP Web™ and is the easy solution for printers who want to offer their customers full marketing services without adding infrastructure and overhead.Now firms that wish to provide variable data printing, opt-in marketing and the web can do so without making a large capital investment. One key advantage for printers is that the VDP Complete system consists of multiple print runs which mean one sale results in six to twelve jobs. Multiple jobs from various clients are combined into one large run which decreases set up and downtime. Marketing firms can utilize these turn key marketing campaigns to supplement their own expertise and round out client campaigns. The VDP Complete program can easily blend into any marketing mix and is a far more powerful tool than traditional direct mail alone.The VDP Complete website features a powerful ROI tool that allows the effectiveness and cost of each campaign to be calculated. The retail prices of the program are posted and there is an aggressive revenue split. Combining highly targeted messages and customized content has been shown to dramatically improve response rates and drive a higher return on investment.
JFM Concepts LLC